As with any first meeting, your website design says a lot about who you are and the quality of your business. First time visitors quickly (although, often subconsciously) run through a list of qualifiers before deciding if it’s worth their time to get to know you. Some of the questions they may ask themselves include, but are not limited to:
- Is this a credible business site?
- Can I trust the information provided?
- How long has this company been in business?
- Can I easily navigate to the information I need?
- Is this site welcoming and engaging …professional?
Studies show that while aesthetics alone may not be the lone factor when it comes to first impressions, bells and whistles that serve little purpose are distracting to consumers. A clean website design that incorporates multimedia where appropriate will often engage a site visitor better than an overly priced, multi-colored site comprised of flashy components.
- Here’s some additional tips:
- Color – Pick 2-4 that compliment
- Animation and music – avoid the unnecessary.
- Over-crowding – make white space your friend to help reduce clutter.
- Organization – use easy navigation bars vs. random links. Make it easy for visitors to find great content with as few clicks as possible.
- Fonts and Layout – choose easy to read font sizes and styles. While headlines and other elements should be larger in size, don’t shout. Layout consistency is key and should remain uniform on each page (with the exception of landing pages).
What do you notice first when you arrive at a website for the first time? What turns you off, or gives you a reason to stay awhile? Leave your comments as part of simple survey of thoughts! Who knows; you might surprise us!