Internet Marketers, are They Headed for Extinction?

bruce aristeo marketing

Are Internet Marketers marketing themselves out of the market, thus becoming extinct?

If you’re old enough, you should remember when the Internet was introduced to the world. Then, shortly after we got used to the directory and file driven GUI, AOL created an application with colored icons and buttons. Finally, the Internet became a term of the past and we were introduced to the WEB.

INTERNET MARKETERS MAKING MILLIONS

With the introduction of the Web, we saw .COM companies emerging with graphic designers and programmers making millions. The word was out, everyone had to have a website! Soon after, people began buying URLs and selling them to the large corporations at an astronomical profit. Ah, the good ‘ol days…

OOPS!

But, what was the end result to millions of people hitching a ride on the programming bandwagon? Well, the programmers began programming applications to build websites, scripts, and web-based apps for those do-it-yourselfers. You no longer needed a programmer when you had the app doing the job. That sounds much like a traditional sci-fi movie, the ones in which humans build computers to do work only to have the computers take over.

MANUAL LABOR

Looking at today’s level of marketing, there is a tremendous amount of manual labor maintaining social media, search engine marketing, keyword research, and yes, we still have website development. The question to ask is, “Where is all this headed?”

My inbox continues to grow exponentially with offers from companies whose product line consists of apps that maintain, monitor, and offer analytics targeting areas that require the most attention. The purpose of these apps are to alleviate manual labor and guesswork. Sound familiar?

THE QUESTION

So, are Internet Marketers marketing themselves out of the market place as programmers were deprogrammed by inventing new ways to ease the burden of manual labor? Comments requested…