On-Page SEO Strategy: Getting Found Online

bruce aristeo
On-page SEO is about keywords or key-terms, keyword ranking, and ensuring that your most important terms are found within the content elements of your website. Content elements relate to page structure and include titles, headlines, sub-headlines, body content (text), images, tags and links.

Keyword density relates to the amount of times your most important words are used within the elements, however, overuse of these terms can be as damaging to keyword ranking as failing to use them enough. A good guideline is to keep less than 7 keywords per page, making sure they are the most prominent. Remember, you can populate the page with 1-2 terms on the same page, giving you better keyword ranking in search engine results pages (SERP).

The following tips are examples of on-page SEO done right:

  • Pick a primary terms or two for each page. Search engines use these words to rank and clearly determine what your content is about. Using too many keyword ranking terms in your content will confuse search engines and reduce your importance and the ‘authority’ of your page.
  • Place your key-terms within your heading and sub-heading, as these elements carry more weight with SERP.
  • Use your terms within the body-content (main text) of your page. They must be incorporated in a natural fashion that relates to the information you’re providing in some relevant manner for the best keyword ranking. Stuffing terms out of context for the sake of having them is a no-no, so make them count.
  • Include key-terms in the file names of images (i.e., mykeyword.jpeg), or within the Alt tag option to help ranking.
  • Use your terms within the site URL for better ranking.
  • Develop content for your readers, not search engines. Writing from the perspective of keyword ranking will never achieve the natural flow necessary to engage your site visitors, and defeats the purpose of getting them there in the first place.
  • Create an XML Sitemap for search engines to quickly understand and index the content. Here’s one (of many) free sitemap builders to help you.

Got a favorite SEO tip to share or myth to bust? Leave us a comment!