On-Page SEO Strategy: Getting Found Online

bruce aristeo

bruce aristeo
On-page SEO is about keywords or key-terms, keyword ranking, and ensuring that your most important terms are found within the content elements of your website. Content elements relate to page structure and include titles, headlines, sub-headlines, body content (text), images, tags and links.

Keyword density relates to the amount of times your most important words are used within the elements, however, overuse of these terms can be as damaging to keyword ranking as failing to use them enough. A good guideline is to keep less than 7 keywords per page, making sure they are the most prominent. Remember, you can populate the page with 1-2 terms on the same page, giving you better keyword ranking in search engine results pages (SERP).

The following tips are examples of on-page SEO done right:

  • Pick a primary terms or two for each page. Search engines use these words to rank and clearly determine what your content is about. Using too many keyword ranking terms in your content will confuse search engines and reduce your importance and the ‘authority’ of your page.
  • Place your key-terms within your heading and sub-heading, as these elements carry more weight with SERP.
  • Use your terms within the body-content (main text) of your page. They must be incorporated in a natural fashion that relates to the information you’re providing in some relevant manner for the best keyword ranking. Stuffing terms out of context for the sake of having them is a no-no, so make them count.
  • Include key-terms in the file names of images (i.e., mykeyword.jpeg), or within the Alt tag option to help ranking.
  • Use your terms within the site URL for better ranking.
  • Develop content for your readers, not search engines. Writing from the perspective of keyword ranking will never achieve the natural flow necessary to engage your site visitors, and defeats the purpose of getting them there in the first place.
  • Create an XML Sitemap for search engines to quickly understand and index the content. Here’s one (of many) free sitemap builders to help you.

Got a favorite SEO tip to share or myth to bust? Leave us a comment!

Internet Marketing Nightmare: SEO vs. OCD – Does it work?

Bruce Aristeo

Bruce Aristeo

Search Engine Optimization (SEO) is the process of enhancing the visibility or effectiveness a website has on search engines when keywords or terms are indexed on search engine result pages (SERPs). Obsessive Compulsive Disorder (OCD) is an anxiety disorder caused by invasive thoughts that manifest worry or repetitive behavior. What do the two have in common with each other? Absolutely nothing! But, when combined through a medium, such as an Internet Marketer, the results can be catastrophic.

SEO DEFINED

As we know and have read a thousand times, SEO is simply organizing keywords or terms that are specific to what the page/website references. In more detailed terms, you want to make sure that the Page Title, URL, Meta Description, H1 text, and content contain the keywords you researched for that page.

Keep them in order!

  1. Page Title (70 characters with long-tailed words)
  2. URL (use hyphens to separate “-” the words)
  3. Meta Description (what you see in SERPs)
  4. H1 Headings (only 1 per page please)
  5. Content (rich with keywords)

OCD DEFINED

OCD is an anxiety disorder, which most people believe has very distinct characteristics, such as the need to wash one’s hands repeatedly. Other behaviors can be much less obvious and within the spectrum of OCD. An example of a less obvious behavior is the constant pulling of skin from around one’s fingernails until they bleed. The purpose of the behavior is to interrupt the intrusive thoughts.

Seek help…

  1. Behavioral Therapist (with medication)
  2. Cognitive Therapist (with medication)
  3. No Medication (if not seeing a professional)

COMBINING SEO AND OCD

Let’s combine SEO with OCD and review the results. If person “A” has OCD, and is an Internet Marketer with a client who needs SEO, then anxiety increases because they need to accomplish the task of increasing the client’s page ranking in SERPs. The continued research of keywords for optimizing the web pages becomes a never-ending obsession. The Internet Marketer checks and double-checks keyword ranking before implementing them into the page, thus blotting out the intrusive thoughts of a low ranking page. Therefore, the page is never posted because they are afraid the keyword might have dropped in ranking from whence they checked. Nothing like the fear of a web page changing after clicking over to a new tab!

COMPLETING THE TASK

Quite the conundrum! How will the page or job ever get completed if the Internet Marketer can’t get passed the first keyword? Actually, this is the perfect job for one who has OCD since SEO needs continued evaluation; the Internet Marketer gets paid for obsessing over the SEO. With the Internet Marketer’s inability to focus due to worrying, the client will probably have more reports then need be, but they will be well informed! A question arises; “is there a point in which the obsession causes the Internet Marketer to over shoot the best keywords?” The perfect phrase comes to mind, “If it ain’t broke, then don’t fix.”

BETTER SOLUTION

In contrast, Obsessive and Anal Retentive have become household words when referring to someone who likes to have things in order. Neither of them are the correct terminologies for the orderly behavior, nor do they reflect the benefit a client receives when having an Internet Marketer who appreciates order. Orderly behavior is more beneficial because the Marketer focuses on the order in which keywords are placed, and leaves the words on the page long enough to receive more meaningful analytics.

CONCLUSION

In short, know your marketer; understand what human behaviors will best serve you and your business. Check testimonials and user engagement on his/her social media accounts. You don’t have to be a psychologist; you only need a doctrine in life!

This is only a lite article and not seriously driven. I hope you’ve enjoyed the play on ideas and wish to hear your thoughts, so when you leave a comment, I’ll reply!

Some Skills for Organic Link Building – Part 1

Bruce Aristeo

Bruce Aristeo

Skills for organic link building are not difficult but do require time and effort to achieve the goal, which is more inbound links. After reading that last statement, you might be asking yourself a few questions, such as what is a link, what is link building, what is inbound, what is an organic link, and in the end, what do I need links for?

For an apprentice, or someone who wishes to do some research before hiring an agency for an inbound link building strategy, these cognitive inquiries arise quite frequently. I’ve compiled a short list of definitions so you can understand the terms leading into our next blog Some Skills for Organic Link Building – Part 2.

LINK: There are three basic types of links 1) an intrapersonal, 2) an interpersonal, and 3) an external. 1. The intrapersonal link is a link on a web page that directs you somewhere within the same page. 2. An interpersonal link sends you to another page within the same website. 3. An external link directs you off the current site to another website, or visa versa (inbound link). There are other types of links, but let’s stick with the basics first.

LINK BUILDING: Link building is when you purposely create links forming a web of networks pointing to and from your website, which generate more inbound and outbound traffic. For the purposes of this blog, we like the inbound best! A link building program is important for page ranking on search engines, and makes the difference between having a visited website or not.

INBOUND LINKING: Inbound, again in the context of Inbound and Internet Marketing, is the process in which your prospective customers come to you without you mass distributing anything outward. An example would be similar to posting a “sale” sign outside of a store, so customers tell other customers about the sale. In contrast, outbound is when you distribute your product through sending emails, flyers, faxes, cold-calls, or text messages. It is the difference between using your brain or brawn.

ORGANIC LINK: An organic link is a link that occurs naturally, or free of chemicals. Inbound Marketing Strategies include Pay Per Click (PPC), which represent the chemicals or some other form of payment for the link. A non-organic link is a paid link for a position on another website such as Google. Therefore, an organic link is a link that occurs because readers, not you, plant the seed on other websites.

See our next blog post titled: Some Skills for Organic Link Building – Part 2 for step-by-step instruction to build those organic links.

Deconstructing a Website – Step 2: Foundation

Bruce Aristeo

Bruce Aristeo

The first concern most clients express to me is “Currently, I don’t have a website, should I have you build it, buy one of those template things, or should I have my son build one?” The answer is yes, yes, yes… Whatever you think is best, roll with it! I guarantee that if you hire an agency, your site will be done correctly. If you choose a predefined template, then you might be happy and have some control over the updates. Lastly, if your son is a web designer, the result might be great, but if not, then you are back where you started. Either way, none of these choices are to “just add water, and voila!” Each takes time, energy, and resources to acquire a positive representation of your business on the web.

Step 2 – Using an Agency, Templates, or Build Your Own

First things first, choose a platform to host your site. If you wish to have your own hosting, we suggest either Bluehost or Go-Daddy with a WordPress or Drupal foundation.

Using an agency to build your website and design the flavor of your Internet presence has a number of positive and few negative points; some of which include having a graphic designer at your disposal, the incorporation of applications to increase visitor interest such as video or Java, and allowing you to spend more time on the busyness of your business. Of course, the downside is the expense might be greater than your budget, and depending on your contract, updates might be an added cost.

In comparison to an agency, predefined website templates are versatile and inexpensive, and they offer the user a supply of color combinations and layout designs. The cost on average is usually $200 to $400 and includes some support. With a template, you’re in control of the layout, changes, updates, and additions to functionality that increase visitor experience. Choosing a template is an experience in itself because there are thousands available, and some templates have multiple versions to use on different platforms. One of the best functions that most templates offer is the ability to change the layout without losing data or content. When you think your site needs a facelift, simply click the button and the layout changes.

Finally, having your son do the job! As previously stated, if your son is a graphic designer, then more power to ya… go with him! The benefits will be much greater because you have a live in website designer. But, and that’s a big But! If he is not a graphic designer, you might be posting a website that your client base will remember to avoid, and then you need damage control to resurrect your brand. Remember, word of mouth spreads faster than the Internet.

To conclude, I’ve seen many businesses spend hundreds and in some cases thousands of dollars only to be left with a bad taste in their mouths because they were do-it-yourselfers. Hiring an agency includes website design, development, advanced analytics, updates, SEO, SEM, and a number of back-end services that strengthen your company’s brand and exposure on the Internet. Think twice and do your research before entering or changing your web presence.

Deconstructing a Website – Step 4: A Two-Way Conversation One-Way

Bruce Aristeo

Bruce Aristeo

Welcome to Deconstructing a Website – Step 4. As I drove the wrong way down a one-way street, my friend who was with me said, “you’re going down a one-way street,” I turned to him and said, “I’m only going one-way.”

In the first three steps of this series, we’ve learned:

Step 1: Colorizing

  1. The role colors play in human behavior
  2. Colors that influence us the most
  3. The colors that represent the most desirable aspects in conveying a message

Step 2: Foundation

  1. The benefits to building your own website, buying a prefab template, hiring a pro
  2. The difficulties in continuing and maintaining your website
  3. The best option in the end for the greater return

Step 3: Creative Space

  1. Creating a space to think and cultivate your ideas
  2. Options in adjusting the environment around you
  3. The three most used stimuli when being creative

This forth step is about creating rich content for your website, it is not as difficult as it might seem. The content is a two-way conversation being presented one-way. You are the authority, and you are the one beginning the conversation with your visitors but, to have a conversation, you must speak as YOU and as the visitors to your website. At this point you’re saying “WHAT?”

Step 4 – How to Say It to Capture an Audience

You come to my website and glance over the content. Interestingly enough, you read about issues that you are having, the difficulties in solving those issues, and the time you’ve expended in searching for answers. I’m generalizing a condition in the last sentence; I am speaking as YOU by expressing your internal experience, and I relate directly to your pain and discomfort. The next step, I speak as me by presenting the products and services that will extinguish your pain and discomfort, and give you the answers you have been searching for.

In short, this process is manipulation, and it is used to mirror the receiver of the communication. This is how it works; if I wish to convince you of something, I have to get you to accept me into your circle of trust – notice how I use the word “you” throughout this article… The best way to do that is to pull you into my circle by relating to your personal experience, hence combining our circles. I have now accomplished the goal of being in your circle. It is the same as when you meet someone for the first time and find you have so much in common that you become friends and enter each other’s circle.

Confused? It’s all very basic because you do this everyday. Think of how a mother stops her child from hurting after getting a scuffed knee. Mommy says, “I know it hurts, I fell when I was little too, want to see mommy’s scar on her knee?” The child agrees and stops crying because mommy fell and she is OK. The basis of this process is to know your customer, relating to his/her pain or issue, expressing your familiarity with those issues, and then offering your knowledge as a solution to be used when they are ready. Remember; don’t be pushy! We all have a path to follow and sometimes we like to paddle upstream for a bit… don’t we?

5 Tips to Better SEO and Internet Marketing

Bruce Aristeo

Bruce Aristeo

I’d like to share 5 tips to better SEO, back linking and Internet Marketing! I remember the day I found out about a new way to communicate with others; it was through a service called AOL… Are they still around? My friends and family had AOL, businesses used the service, and everyone was talking about it. I joined not because I needed to chat with friends, or because I wanted email; it was because I could download small apps that would add new sounds and graphics to my computer system. Outside of AOL, a small network existed that I signed on to only to play a game. In this game, I drove a tank around an island looking for other tanks to shoot. I could build a fort by having the little man climb out and cut down trees to construct walls. If killed, another man would parachute onto the island and climb in my tank. However, if the man landed away from my tank, he had to run across the field while others shot at him. It was a blast! (No pun intended)

My question is, are we all business these days? We all know that simply building an aesthetically pleasing website is not the answer to gaining traffic. In addition, we know that a simple strategically placed keyword is not jetting us to the top of Google. So, how do we add fun and engage the perspective visitors? I visited a restaurant some time ago; they had the table covered with a large sheet of white paper. NO! Not a whitepaper… I sat for a moment, and for the life of me I could not figure out what the paper was for? Was the restaurant saving costs on washing regular tablecloths? Then, in the corner of the table behind the menus, I saw a small box of crayons. As they say in North Jersey, “Forget about it!” I went crazy drawing all over the table… In short, I had a blast! I thought about this after reading my 20th blog containing 5 tips to SEO. Simply a brief mention of a few minor points and not really slicing down into thicket seemed to cause sadness. I needed some intellectual stimulation with some quality and insight to the tips I was reading, I needed someone to blast! What have I become? Am I now the little guy jumping from the tank and being blasted by regurgitated material? I then stopped and laughed. Out of the blue I remembered the simplicity of the Motorola 19K bps modem I used back then, and being able to walk away from my computer for at least 5 minutes while it signed on to the network. Not really sure what the modem had to do with anything, it just came to mind and I’m laughing as I write this…

Internet strategies, inbound marketing, keyword research, rich content filled websites, blogging, and an unlimited list of methodologies to increase ranking are definitely one way to succeed, but where is the fun? What can I do to add content that will engage the part of a consumer who wishes to enjoy his/her visit and still keep it all business? How do I blast him to have fun and remember to come back?

So here are 5 tips to better SEO and back linking for fun!

  1. Misspell a title phrase and see who notifies you.  Whoever does, give them a reward.
  2. Hide a small graphic on the page, and whoever clicks it gets one-month of free service.
  3. Set up your pages with the same content on them; only change the first sentence on each.
  4. When a visitor scrolls down, have the page scroll back up automatically.
  5. Finally, a classic, set up a sound bite so when a button is clicked a funny sound is heard. You know what sound.

Let’s not forget how to have fun!