Internet Marketers, are They Headed for Extinction?

bruce aristeo marketing

bruce aristeo marketing

Are Internet Marketers marketing themselves out of the market, thus becoming extinct?

If you’re old enough, you should remember when the Internet was introduced to the world. Then, shortly after we got used to the directory and file driven GUI, AOL created an application with colored icons and buttons. Finally, the Internet became a term of the past and we were introduced to the WEB.

INTERNET MARKETERS MAKING MILLIONS

With the introduction of the Web, we saw .COM companies emerging with graphic designers and programmers making millions. The word was out, everyone had to have a website! Soon after, people began buying URLs and selling them to the large corporations at an astronomical profit. Ah, the good ‘ol days…

OOPS!

But, what was the end result to millions of people hitching a ride on the programming bandwagon? Well, the programmers began programming applications to build websites, scripts, and web-based apps for those do-it-yourselfers. You no longer needed a programmer when you had the app doing the job. That sounds much like a traditional sci-fi movie, the ones in which humans build computers to do work only to have the computers take over.

MANUAL LABOR

Looking at today’s level of marketing, there is a tremendous amount of manual labor maintaining social media, search engine marketing, keyword research, and yes, we still have website development. The question to ask is, “Where is all this headed?”

My inbox continues to grow exponentially with offers from companies whose product line consists of apps that maintain, monitor, and offer analytics targeting areas that require the most attention. The purpose of these apps are to alleviate manual labor and guesswork. Sound familiar?

THE QUESTION

So, are Internet Marketers marketing themselves out of the market place as programmers were deprogrammed by inventing new ways to ease the burden of manual labor? Comments requested…

On-Page SEO Strategy: Getting Found Online

bruce aristeo

bruce aristeo
On-page SEO is about keywords or key-terms, keyword ranking, and ensuring that your most important terms are found within the content elements of your website. Content elements relate to page structure and include titles, headlines, sub-headlines, body content (text), images, tags and links.

Keyword density relates to the amount of times your most important words are used within the elements, however, overuse of these terms can be as damaging to keyword ranking as failing to use them enough. A good guideline is to keep less than 7 keywords per page, making sure they are the most prominent. Remember, you can populate the page with 1-2 terms on the same page, giving you better keyword ranking in search engine results pages (SERP).

The following tips are examples of on-page SEO done right:

  • Pick a primary terms or two for each page. Search engines use these words to rank and clearly determine what your content is about. Using too many keyword ranking terms in your content will confuse search engines and reduce your importance and the ‘authority’ of your page.
  • Place your key-terms within your heading and sub-heading, as these elements carry more weight with SERP.
  • Use your terms within the body-content (main text) of your page. They must be incorporated in a natural fashion that relates to the information you’re providing in some relevant manner for the best keyword ranking. Stuffing terms out of context for the sake of having them is a no-no, so make them count.
  • Include key-terms in the file names of images (i.e., mykeyword.jpeg), or within the Alt tag option to help ranking.
  • Use your terms within the site URL for better ranking.
  • Develop content for your readers, not search engines. Writing from the perspective of keyword ranking will never achieve the natural flow necessary to engage your site visitors, and defeats the purpose of getting them there in the first place.
  • Create an XML Sitemap for search engines to quickly understand and index the content. Here’s one (of many) free sitemap builders to help you.

Got a favorite SEO tip to share or myth to bust? Leave us a comment!

Website Design: Making A Good First Impression

bruce aristeo

bruce aristeo

As with any first meeting, your website design says a lot about who you are and the quality of your business. First time visitors quickly (although, often subconsciously) run through a list of qualifiers before deciding if it’s worth their time to get to know you. Some of the questions they may ask themselves include, but are not limited to:

  • Is this a credible business site?
  • Can I trust the information provided?
  • How long has this company been in business?
  • Can I easily navigate to the information I need?
  • Is this site welcoming and engaging …professional?

Studies show that while aesthetics alone may not be the lone factor when it comes to first impressions, bells and whistles that serve little purpose are distracting to consumers. A clean website design that incorporates multimedia where appropriate will often engage a site visitor better than an overly priced, multi-colored site comprised of flashy components.

  • Here’s some additional tips:
  • Color – Pick 2-4 that compliment
  • Animation and music – avoid the unnecessary.
  • Over-crowding – make white space your friend to help reduce clutter.
  • Organization – use easy navigation bars vs. random links. Make it easy for visitors to find great content with as few clicks as possible.
  • Fonts and Layout – choose easy to read font sizes and styles. While headlines and other elements should be larger in size, don’t shout. Layout consistency is key and should remain uniform on each page (with the exception of landing pages).

What do you notice first when you arrive at a website for the first time? What turns you off, or gives you a reason to stay awhile? Leave your comments as part of simple survey of thoughts! Who knows; you might surprise us!

Mobile Marketing: Steps In Making A Mobile Web Landing Page

Bruce Aristeo

bruce-aristeo-web-mobile

Here are the instructions as promised, and after receiving a number of requests asking how to make the Mobile Web Landing Page on the HubSpot platform. Anyone using another platform such as WordPress, I have a notation at the bottom. The header CSS I’ve supplied is what you’ll need for any platform, without the “#foxboro_” of course.

HUBSPOT AND OTHER PLATFORMS

From the pull down menu at the Dashboard, select Create and then Landing Pages 

Select the Create Landing Page button

Select the simplest layout

You can follow through the steps if you know exactly what modules you’ll be using, but I’d suggest skipping the landing page wizard at this point.

Select Page Properties and fill in all the details as if you were creating a static page on your website.

Be sure to include your search engine tricks and tips to be found by Google

Select the Show advanced options link

Select the following options: Viewable by public and Hide navigation

Deselect Show in menu

Select the Layout option of One column. This will enable you to include any module you wish. Plus, one column helps with the simplicity of managing the page. Too many columns require more time to control the look and placement of your graphics.

The HTML Head Tag Text along with Custom CSS for the page is very important! Detailed below.

For this example, I’ve chosen to create a form mobile web landing page. So when visitors scan a QR Code, opt-in to an event contest, or sign-up for a blog/newsletter, they have the form fields show immediately. You can also set up buttons to take them throughout your website or redirect them to your YouTube channel. No matter what you choose, the data is being monitored and you have live updates on the information you’re collecting.

<meta name=”viewport” content=”width=320″>

This tag sets content for the device. The 320px is a standard setting for smartphones, and you can make it any size you choose, the phone will then adjust the graphics accordingly.

The next group of tags is CSS typed into the header of the landing page; remember to include <style> to tell the browser what to do. You can also have a custom CSS file in the file manager if you wish. Since the page is basic, I chose to keep the tags in the header.

Foxboro is the name of the template I use, and this layout will work on any template.

The width and height are important because Blackberry phones seem to lose the tail end of the landing page if left open. So set the height accordingly

<style>

#foxboro_body {

overflow: hidden !important;

}

(Keeps the screen from scrolling left and right on a phone, you want the screen to fit perfectly side-to-side)

#foxboro_header {

            display: none !important;

}

(If you don’t need a header, but if you do, leave this out and create a custom header to size. You’ll need the background-image: url() tag for setting a header)

#foxboro_content {

background: #E20303 !important;

height: 520px;

}

(Your background color and height)

#foxboro_container {

width: 320px !important;

}

(The width of the container holding the form module)

#foxboro_footer {

display: none !important;)

}

(This is so your footer is hidden. To keep the footer, set the width of the footer as with the container)

</style>

After you’ve completed the mobile web landing page, remember to use the Quick Preview when checking your work. The Add Module buttons push the graphics around a bit and distort the page.

The best part of this layout is you only have to duplicate the completed page when you want another mobile web landing page. Then go into the Page Properties and configure for the next campaign.

Below is an example of what you should see when viewing through your standard web browser, but when viewing through a smart phone, you’ll only see the colored area with form contents.

NON-HUBSPOT PLATFORM

The difference in setting up a Mobile Web Landing Page on a platform such as WordPress compared to HubSpot is you’ll need to find the names of the template tags, which control the page. My suggestion is to set up a basic HTML page on your server using the configuration I have here. Then use FTP access when making changes. Using any number of text editor apps or full paid programs such as Coda, Dream Weaver, BBEdit, etc., will give you the same results, and in some cases, you’ll have greater flexibility.

Internet Marketing Strategy: Be A Consultant In 6 Easy Steps… Not!

Bruce Aristeo

Bruce Aristeo

Learn how to be an Internet Marketing Consultant in 6 easy steps.

ACT NOW, and you’ll receive 3 bonus steps!

Become an Internet Marketing Consultant in 6 easy steps? NO WAY! This offer isn’t from my company, nor would I suggest such a false sense of hope. This amazing offer comes from that other web marketing communications LLC who sits in a spare room surrounded by stacks of bills from years past, legal papers from all the times being called into court, empty snack bags eaten on those last minute crunch nights, and a half dozen coffee cups with dried dribbles of coffee which have taken on plant life. My question is “would the office layout be blueprinted as well?” I am willing to learn!

The Reality

Last I checked, this is not a successful business model and those who have this model are surely in the thick of what they’ve created; controlled chaos. You might have started in a spare room and then moved to an office space as many have. Or you might still be in your spare room because working from home is the most economical. But if you’re successful enough to offer a course, would you still be working 80 hours a week on only a handful of clients? I think not!

The Offer In Detail?

Let’s forget the logistics and look at the reality. You offer this course online and your next-door neighbor knocks on your door. The neighbor tells you a story about lost work, bills piling up, utility services being shut-off, and maybe they have to pay their kid’s college support; makes you think doesn’t it? Is the web marketing communications Internet Strategist bigwig really going to show their neighbor how to do what they do… in all detail? Again, I think not!

The Records Revealed

Another reality check; what do you think about an Internet Marketing Strategist, who has only been in business for a little over one year, has several failed attempts at other small businesses, has been in court more times than there are Perry Mason episodes, and their LinkedIn account reveals employment with prestigious companies at an average life expectancy of eight months to a year, but most of all… and this is what they’re teaching… their website and Internet practices are so incongruent to their expression that your head spins off… what is it they’re actually going to teach you? My guess is they’ll teach you how to hand over your money to them!

The Huckster With Makeup

Be leery of those web marketing communication companies presenting themselves as Internet and Social Media Marketing experts, who suddenly decide to hand over the keys to a vehicle they’ve only driven for a year. Realistically, it’s within that first year one learns how to operate a business through making mistakes and fumbling around as if a child learning to stand. The next year is learning how to work through those mistakes as if learning to walk, and the following year, if smart enough, is about moving faster and learning to run!

A Sure Thing!

I’d watch Google Matt Cutts’s videos, sign up for a few free webinars, and then practice on my own website to attract customers. In three months, you have the same information for the cost of a Go-Daddy account and the time you spent building a website.

Oh, the 6 steps to success… and those 3 bonus steps? If I listed them, you’d laugh so hard you’d collapse a lung!

Website Optimization: 6 Steps To Who You Are On The Web?

Bruce Aristeo

Bruce Aristeo

You’ve heard all the ramblings you can take about Search Engine Optimization (SEO), read all the articles which fly into your inbox, watched the same people discuss the same things over and over, and all for what? Simply so Google, Yahoo, and Bing can continue to make changes, which keep you busy making changes to your website and your website optimization. What a time investment!

Think about the rate at which you get paid, the amount of money you make from each customer, the expense of the website, programs, apps, and other necessities necessary to maintain your position in ranking. Then compare that to the amount of visitors you get on your site who don’t spend money. Are you depressed yet?

SEO, Again?

Search Engine Optimization represents a researching skill, which most find excessively time consuming to bother with. Include the major changes being made to Google, Yahoo, and Bing, which are never fully divulged, and you have a recipe for losing segments of your life. This is because you spend more time keeping up with the changes to your site than with smelling the roses. But, that’s not the end! You have Social Media, video, and analytics to consider as well.

Watch That First Step!

Interestingly enough, they are all part of the FIRST step to positioning your business, and creating a successful search engine marketing strategy. That’s some first step! Consequently, your website is a tool, amongst many others, which accomplish the goal of positioning your business in search engine results. The point? It cannot be ignored, or you risk losing incoming traffic, ranking, and money.

Branding

When reviewing all your efforts there is only one concept, which takes precedence over any other, and that’s BRANDING. Are all your activities and accounts striving for the same goal, or are they disjointed, and leading your brand in different directions? Everything you do should be targeted and coordinated to supporting the continued vision you began with. Look at it like this; where would Coke be if the marketers changed the brand colors?

Glitter is Not Gold

Funny, I used Coke as an example, especially since their colors are red and black, but it is an important consideration because everything you do is connected. “All that glitters is not gold” comes to mind when thinking about the many local SEO’ers, Social Media hoes, and the hilarious Internet Marketing speakers who never walk-the-talk, and sadly have clients who don’t know better. If you watch what someone does, and then compare it to what they say, you should find congruency. If not… Then run away! That sounds like something from The Cat in The Hat.

6 Easy (yeah right!) Steps To a Successful Youthful Web Presence!

  1. Branding: Your name, colors, tag line, mission statement and other parts of who you are must be congruent and make a clear statement of what you or your company is about.
  2. Persona: Presenting yourself to the world is a major undertaking, and being authentic is very easy, but not so easy when so many are actors. Social Media is an excellent way to get out into the world, use it to your best advantage!
  3. Visual: Your website is home-base, that’s why the first page is called “HOME.” Make sure that what you do in all of your accounts (social media, blogs, ecommerce) lead back to home.
  4. Content: I’ve said this before, you need fresh, educational, relevant content on your website. Using a blog located on your site and not a third party’s site increases your ranking greatly.
  5. Followers: Understand what your mission or goal is, and then find those who are interested in what you offer. Once found, learn about their needs, wants, and desires to build a better goal.
  6. Engagement: Incorporate the tools to engage with those around you, and especially those who you have yet to meet. Simply interacting with customers does not “cut the mustard,” you must truly engage authentically and in a timely manner.