Website Design: 5 Call-to-Action Locations

Bruce Aristeo action button

Over the past few months you’ve probably seen a number of Call-To-Action (CTA) buttons placed around our website. If you’ve reloaded the page in some way, either by clicking a link and then clicking back, you’ve also noticed the CTA’s change with each reload. Well, we’ve been doing some extensive A-B testing on blog pages, emails, landing pages, and each of the static pages within the website.

One blog article posted not too long ago revealed the results of one test we did concerning color. Those results showed more people selected the lighter colored background over the darker, so we altered the entire website’s color scheme. The results of that change decreased the bounce rate between 5-10 percent. We used markers in both HubSpot’s CMS and Google Analytics.

As for the testing of CTA offers, we’ve seen a greater number of people interested in Human Behavior whitepapers over instructional eBooks. I’m not surprised at this, and in fact I’d love to gather more information when the offer is downloaded, but asking gender and age might deter people from doing so. Facebook would be the perfect venue for this since its insights keep track of subscriber details.

Here are some great places I found to place CTA’s on a website.  Remember, Calls-To-Actions (CTA’s) are the openings you need to generate more traffic to your site. Listed below are 5 important places where CTAs should be added.

  • Pages Within Your Site: All pages within your website should include a CTA, but not your landing pages. Do not include a CTA if they already have a form for an offer. You don’t want to confuse or distract visitors from completing the form.
  • Blog: Include CTAs in your individual articles, the sidebar of your blog, and include text CTAs within the content of your blog.
  • Email Marketing: Include a call-to action for email marketing messages and lead nurturing emails. This allows subscribers to gain more information and content. It’s also a good idea to include a CTA in your personal email signature.
  • Ebooks and Webinars: Continue to support your leads with other related content and offers even if they already downloaded your eBook or registered for your webinar. Add CTAs for these offers inside the body and at the end of your eBooks and webinars.
  • Facebook Page: Get your CTAs noticed using Facebook’s custom business page tab, Ads and your wall posts. Hubspot has a Welcome App. for Facebook, which allows you to generate leads within Facebook.

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